What We Do

Pearlfinders is a business information company that offers exclusive and accurate insights on the IT strategies and purchasing requirements of UK companies. An impartial stance, plus our experience and technique, means we obtain unrivalled access to UK and international ICT decision-makers (over 3,000 a year). The output is actionable, high-value intelligence that enables our clients to reach out to the organisations they wish to work with, grow their sales pipelines and better understand their markets. 

Each working day we monitor the media for stories about corporate change. Our research team then evaluates the possible consequences of this for a company’s technology requirements. We identify the relevant decision-makers then expertly access and interview them. Our analysts write the findings into timely, digestible reports, which our clients download from our website. For each company Pearlfinders determines: -

- The major IT challenges they face
- Precise decision-making pathways for each organisation
- Factors that prompt them to change or add to technology suppliers
- IT budgets available for specific projects and how these might evolve
- Their personal preferences - how they like to be approached by potential suppliers
- Openness to alternative solutions - smaller suppliers, new technology areas, specialists, or those from outside their geographical region