• New Business Recruitment

    Do you need business development professionals? or are you looking to accelerate your own career? Pearlfinders recommends recruitment and training consultancy Blossom. With a proven track record in matching professional services clients with outstanding people - Blossom is uniquely effective.

  • Outsourcing New Business

    Are you interested in outsourcing your new business lead generation to a more effective and professional supplier? Pearlfinders recommends Rainmaker Consulting.

    For more information contact Chris Gordon - chris.gordon@rain-maker.co.uk.

New Business Briefings

Our team identifies issues that help provide themes for new business activity. We also generate research that may assist with new business best practice. Below are some examples: we hope you find them useful.

  • Special Report: CSR & Green Marketing

    (August 2008) As a subscriber you're entitled to our exclusive Special Reports. We've recently investigated the CSR and green marketing initiatives within the ten largest sustainable companies in the UK - how they’re changing during the credit crunch, as well as how they’re promoting this side of their business - and bring you insights from decision-makers themselves. Click here to read the content

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  • New Business Best Practice - The Search For An Objective Understanding

    (June 2008)  Pearlfinders is a part of The Intelligent New Business Group, which undertook the first survey to try and understand best practice for proactive new business technique in 2002. To achieve objectivity, our 2008 survey interviewed senior brand decision-makers with questions supplied by you the agency community. It was presented in a series of seminars to 152 new business professionals in London in May & June 2008, from agencies including: AKQA, OgilvyOne, Leagas Delaney, Clark McKay & Walpole, The Future Foundation, Saatchi & Saatchi Healthcare, Iris, Sapient, LBi, ICLP, Publicis, OMD, Lambie-Nairn, Manning Selvage & Lee, Seymour Powell, Jack Morton, Cohn & Wolfe, CDP, Identica, Proximity, Universal McCann and Design Bridge.

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  • Special Report: London 2012 Olympics

    (June 2008) As a subscriber you're entitled to our exclusive Special Reports. We've recently investigated the plans of the London 2012 Olympics tier-one sponsorship partners. How are these companies going to leverage the deal effectively? How will they ensure ROI? Click here to access the content - we've interviewed decision-makers at all five companies.

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  • Special Report: On all 20 Premier League football clubs

    (March 2008) As a subscriber you're entitled to our exclusive Special Reports. We've recently investigated Premiership plans to expand overseas. This report reveals the current marketing and PR set-ups at all 20 Premiership clubs.

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  • Know your Trixies from your Yankees

    (Feb 2008) The last 18 months have seen unprecedented changes in the marketing and PR activity of gambling services operators. Regulatory upheaval, criticism over social responsibility and new codes of advertising practice are just some of the issues they have to respond to. We thought you might be interested in a briefing on these changes and on where the industry's moving to in order to inform your new business prospecting.

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  • An Easy Attitude

    (Jan 2008) Businesses have always innovated to get ahead and stay ahead. But in an age when consumers expect ever more for their buck, we've looked at a growing group of retailers exploring what's being termed the 'easyJet revolution' in order to shake up their markets.

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  • Burning-Out On Energy Drinks

    (Dec 2007) As the nation gears up for the annual excess of Christmas and the guilty resolutions sure to follow, drinks companies hope to capitalise on the temporary zeal for exercise in early 2008 - but are they running out of ideas?

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  • Hearts & Minds In The Travel Agent Sector

    (Nov 2007) On Boxing Day, travel agents start setting out their stall for the coming year - typically kicking off with an ATL campaign for families glued to the TV in the festive season. 2007 has seen some dramatic changes in the architecture of the industry - in terms of consolidation and approach to market - and Pearlfinders has been in regular contact with top marketing decision-makers across the sector to find out what issues will be pivotal in the coming year. This briefing will focus on issues facing the two key players: TUI Travel - the tourism division of TUI created by the merger between First Choice and Thomson and Thomas Cook, which of course merged with MyTravel. The UK travel agency sector agenda 2008 is about winning hearts and minds, and there’s certainly scope for marketing support.

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  • Business-Only Airlines Strive For Balance

    (Oct 2007) Affordable Luxury? Business-class-only airlines strive for balance. The air travel industry is entering a new phase of development, with private, charter and all-business class carriers, vying for a slice of an increasingly lucrative segment. Pearlfinders looks at the players and some of the marketing issues.

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  • Destination Britain

    (Sep 2007) As environmental groups and government figures pile on the pressure to holiday at home, Pearlfinders looks at what Regional Development Agencies (RDAs) are doing to brighten Britain's beaches, towns and cities in an effort to re-engage the British public and draw tourists away from London to the rest of the country.

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35 documents total