• New business best practice

    Our sister company Rainmaker’s new business ‘Dimensions’ outline best practice on all subjects that impact on successful new business activity. From creative planning to cold calling, from HR issues to selling integrated services, the Dimensions précis the issues involved and provide practical advice on ensuring your own new business platform is as effective as possible...

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  • New Business Talent

    Do you need to recruit exceptional new business developers or are you looking to accelerate your own career? If so, you should talk to Blossom, the recruitment and training arm of the Intelligent New Business Group. For more information contact James Cudd.

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New business briefings

The Pearlfinders Index collects and analyses data from conversations with more than 5000 marketing decision-makers in order to monitor key aspects of the marketing services industry. Our Special Reports provide a more detailed exploration of topical areas. Both are created to provide accurate background and good reasons to contact specific areas of the market.

 

  • Generation Marketing

    (July 2010) In our third special report of 2010, marketers spoke to us about how there is a new breed of grey consumer, digitally aware and open to new brand messages. At the opposite end we've heard youth brands speaking about the sensitivity and media-cynicism of their target customers.

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  • Where the work is - Pearlfinders Index Q2

    The full data from Q2 2010 - Pearlfinders takes the temperature for each area of marketing.

     

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  • Music Festival Sponsors - Special Report

    (April 2010) As the weather heats up, we've researched the brands investing in this year's music festivals. With so much choice in genre and audiences, we find out how brands choose between them and their plans to leverage the involvement.

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  • Where the work is - Pearlfinders Index Q1

    (April 2010) The full data from Q1 2010 - Pearlfinders takes the temperature for each area of marketing.

     

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  • FIFA World Cup - Special Report

    (January 2010) As we start a new year, with sports fans awaiting a particular event in June, we’ve been researching all of the global sponsors of this summer’s FIFA World Cup.

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  • Fashion - Special Report

    (September 2009) September's international fashion weeks help drive marketing strategies for the coming retail season. This year saw the London event's 25th anniversary, with designers out in force...

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  • Political Parties- Special Report

    (June 2009)  Welcome to the second Pearlfinders special research report of the year, investigating the marketing plans of parties and politically-minded organisations, all gearing up for the General Election..

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  • Ski Resorts - Special Report

    (March 2009)  Welcome to the first Pearlfinders special research report of 2009, on the marketing plans of the top European and North American ski resorts....

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  • Fast Track 100 - Special Report

    Pearlfinders has exclusive research on the opportunities for marketing services companies with the top 40 in this year's Fast Track 100. We interview the decision-makers...

     

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  • CSR & Green Marketing - Special Report

    (August 2008)  We researched the CSR and green marketing initiatives of the 10 largest sustainable companies in the UK. How is the credit crunch changing things, and how are they promoting this new aspect of their business - we bring you insights from the decision-makers themselves...

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40 documents total