Special Report: FIFA World Cup 2010
Special Report: FIFA World Cup 2010
January 2010
For our first Special Research Report of 2010, we’ve been researching all of the global sponsors of this summer’s FIFA World Cup - Adidas, Coca-Cola, Emirates, Hyundai Kia, Sony, Visa, Budweiser, Castrol, Continental, McDonald’s, MTN and Satyam. Pearlfinders has investigated their marketing plans, target audiences, how they’re leveraging the deal in the run-up to the event, how it will impact on future strategies – and how agencies are or may become involved.
We’ve interviewed senior marketers at the official FIFA Partners, and the FIFA World Cup Sponsors - click on the links below to read the full conversations.
FIFA Partners
FIFA World Cup Sponsors