Our subscription to Pearlfinders not only paid for itself but generated revenue for GERTRUDE and more importantly helped us start a relationship with the RIGHT client.

In November 2006, a couple of weeks after we subscribed to Pearlfinders US, we read in our daily report about an opportunity with Virgin Unite, giving us the proper information to initiate a correct approach. We contacted them and sent them a credentials package. Following this up, the Virgin Unite contact told us our timing was perfect as our package was on their desk when they came out of a meeting discussing support for an upcoming campaign. In what was nothing short of a whirlwind process, we produced two national spots for Virgin Unite that we're very happy with… and so are they. As a result, we've begun to learn of other key decision-makers throughout Virgin USA and are looking to secure introductions to additional opportunities.

GERTRUDE launched in February 2006 and we spent our first eight months sending agency creds to existing contacts and companies we'd read about in the press, but it soon became clear this approach wouldn't yield the proper relationships we were seeking.

We're a young adult-focused agency with great credentials but I felt we needed to find "the guy who could introduce us to the guy". Then Pearlfinders got in touch - and I immediately saw how they could provide us with substantiated leads. The math speaks for itself: in the three months since we signed up with Pearlfinders we've followed up on more qualified leads than we did in the whole eight months before our subscription began.

Pearlfinders is changing the way we do new business, not only by increasing the volume of approaches we're making to prospects but also encouraging us to chase business we wouldn't normally have considered. This is NOT the usual new business story an 11-month-old agency gets.

Otis D. Gibson
Founder, Chief Creative Officer