"There are two functions of Pearlfinders that I find most useful: -

Firstly, I find it great for research on specific categories and as a matter of course we all consult Pearlfinders before approaching a new business contact.

Secondly, I read the email bulletin every day – it’s ideal for a quick once over to find interesting reports. The content – especially when it says if there’s a real opportunity or not – often saves us making that initial call."