• A Step Ahead With Prospects

    28/08/08 Marketing Week reports on Gulf Air’s search for a global creative agency and media agency ahead of its major rebrand. Pearlfinders reported this information exclusively to our subscribers almost two months earlier, 10/07/08.

    28/08/08 Marketing Week reports on the appointment of Carl Nield as the new Group Marketing Director at Mothercare. Pearlfinders alerted subscribers to his appointment - and spoke to Carl directly in early July, 07/07/2008.

  • Pearlfinders UK & Europe

    Pearlfinders carefully monitors every story in the financial and essential trade press, then expertly interviews the decision-makers involved to identify new business opportunities.

Which decision-makers do we speak to?

Here you can see a sample of the decision-makers Pearlfinders has interviewed over the last three months, and which are viewable in full on our website. Click here (pdf).

Pearlfinders keeps you months ahead of your competition by examining corporate triggers for new business opportunities

The FT is the primary source for qualified information on corporate news in the UK and Europe*. We know that if you carefully monitor it for the corporate triggers that indicate new business opportunities, and then, critically, interview the decision-makers involved, you will gain a substantial quantity of new business intelligence months before it becomes public knowledge.

And this is not just about M&A and IPOs - far from it. Advance intelligence on deal activity is extremely useful as being indicative of all kinds of marketing: launches, internal communications, brand alignment and orchestration, CSR, design, live and of course corporate and stakeholder comms for example. But the FT also of course features stories to do with company performance, so that when we personally interview the decision-makers, a whole universe of potential marketing solutions to the various business problems we discuss with them is revealed.

 

*For the 15th year running, the European Business Readership Survey places the FT as the number 1 business read in Europe.