New Business Briefings
We generate regular, topical new business briefings and viewpoints. Our Special Reports are created for prospecting purposes, giving you background and good reasons to contact specific areas of the market.
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Special Report August 2010: Chinese Importers
Read article(August 2010) China's emergence as a global economic power was underscored in the second quarter of 2010, when it overtook Japan as the world's second-largest economy. Over the last decade this seismic shift in the financial power balance has already had serious repercussions for the US economy.
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Where the work is - Pearlfinders Index Q2
The full data from Q2 2010 - Pearlfinders takes the temperature for each area of marketing.
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Special Report May 2010: Tourist Attractions
Read article(May 2010) Uncertain economic conditions, exchange rates and even the length of time people can spare are influencing decisions about international travel. Over the last month we’ve been interviewing marketers at 10 of the top tourist attractions in the US about their strategies to combat this and where they see new opportunities.
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Special Report February 2010: Super Bowl XLIV
Read article(February 2010) As the dust settles on New Orleans Saints’ victory over the Indianapolis Colts, Pearllfinders has been interviewing the marketers who reportedly spent up to $3m per 30-second slot. We've been discussing their plans for the rest of 2010 as well as their thoughts on how their marketing dollars
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Special Report November 09: US Fast-Food Chains
(November 2009) So Far in 2009 we've produced special reports on MLS soccer franchises, US Universities and the sponsors of this year's Super Bowl. For the last quarter, at a time when numerous industries have been termed "winners" or "losers" of the recession, we focus on a "winner" - fast-food"...
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Special Report August 09: Major League Soccer
(August 2009) Often hailed as the fastest-growing sport in the US, the commercial value of MLS is catching up to the likes of the NFL and NBA - and though it still has a long way to go, more dollars are being generated from its fan base than ever before. Pearlfinders spoke to sixteen teams and the governing body itself...
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Special Report May 09: US Universities
(May 2009) Pearlfinders investigates the marketing initiatives at the top 15 universities in the United States. We've spoken to senior marketers within the country's most prestigious institutions including Harvard, Princeton, Yale and MIT...
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Special Report Feb 09: NFL Super Bowl
(February 2009) Pearlfinders investigates the 2009 marketing initiatives of the companies that purchased ad slots during this year’s Super Bowl. We spoke to marketers within businesses including Audi, GoDaddy, cars.com, Cheetos and SoBe amongst others. We also spoke to two companies whose ads were banned from this year’s event, PETA and The Ashley Maddison Agency...
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Know your Trixies from your Yankees
(Feb 2008) The last 18 months have seen unprecedented changes in the marketing and PR activity of gambling services operators. Regulatory upheaval, criticism over social responsibility and new codes of advertising practice are just some of the issues they have to respond to. We thought you might be interested in a briefing on these changes and on where the industry's moving to in order to inform your new business prospecting.
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Feb 08: Patterns Emerging
We’ve reviewed 200 conversations with US marketing decision-makers over the last 3 months. From these we’ve grouped the subjects together to see if patterns emerge.
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