What We Do

Pearlfinders is a business information company that offers exclusive and accurate insights on the marketing strategies and arrangements of US corporate and consumer brands.

An impartial stance, plus our experience and technique, means we obtain unrivalled access to US brand decision-makers (over 4,000 a year). The output is actionable and valuable intelligence that helps our clients grow their new business pipelines and better understand their markets.

Each working day we filter the media for stories about corporate change. Our research team then evaluates the possible consequences of this for a company's marketing strategy. We identify the relevant decision-makers, then expertly access and interview them. We determine: -

- The major challenges they face
- Precise decision-making pathways for each brand or division
- Factors that prompt them to change or add to agency arrangements
- Budget available for marketing services and how this might evolve
- Their personal preferences - how they like to be approached by potential suppliers
- Openness to alternative solutions: e.g. smaller suppliers, traditionalists, innovators, specialists, generalists, or those outside their geographical region

Our analysts write their findings into timely, digestible reports, which are downloaded from our website. Critically, our unparalleled knowledge of best practice with proactive new business technique means we guide you in the right direction to exploit each opportunity.